Later on, coca cola upgraded their bottler plants and improved the delivery services. Smaller brands with same taste and quality cannot enter the market due to lack of. This is surprising considering the fact that product sold is a commodity which can even be produced easily. History of coca cola coca cola was formulated in 1886 by john pemberton pharmacist. Aug 15, 2017 coke vs pepsi cola wars case study solution. Cola war case study free download as powerpoint presentation. Throughout the year the company has endured setbacks that have weakened the company but has also made them stronger by improving and innovating the company. Cola wars weaken the independent bottlers and required higher stakes in response to the competition actions summary. The case study discussion in a pdf because of financial tables. That case, which i wrote with sharon foley, was called, the cola wars continue. Cocacola is a wellrecognized soft drink brand in united states. They are and have been the two largest producers of csds since the 50s and have been competing since the early 1900s.
In april 1985, the coca cola company introduced its new formula for coca cola, which became popularly known as new coke. Sleeper this case was prepared and is intended to be used as a basis for class discussion. From 1975 to 1990s, both the company achieved a steady growth at the rate of 10% in terms of revenue. What are the sources of competitive advantages in the soda industry. This case study details the various battles fought in india by the two rivals with its focus on the publicity campaigns where the two sought to steal each others fizz. International positions of pepsi and cocacola in 2008, the soft drink market as it describes and gives an overview of the state of competition in three markets. Coke and pepsi in 2010 coke and pepsi are two leading companies in the soft drink industry. The case study describes the competition between pepsi and coke, known as the cola wars, which started as a classic battle and ended as worldwide competitive warfare at the turn of the century. Coke and pepsis uncivil cola warscase study analysis csinvesting. Syllabus page 16 the soft drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. Cocacola company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks.
Feb 12, 2014 jeff dyer, brigham young university busm 480 lecture 11514. During the peak of the cola wars, as coca cola saw its flagship product losing market share to pepsi as well as to diet coke and its competitors products, the company considered a change to the beverages formula and flavor. Both coca cola company and pepsico are the largest players in the carbonated soft drinks csd industry. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. History of cocacola cocacola was formulated in 1886 by john pemberton pharmacist.
Cola wars 2010 case studies cola wars continue coke and. Essay about case study on coke versus pepsi 1065 words 5 pages. Having all of the relevant and necessary information in one place has also a. Cola wars this report is based upon the information from the harvard business case. Cocacola is a good business to work for and invest in because it strengths and opportunities will help improve. Each case flash forward provides educators and students with a brief update of key changes at a particular company covered in a related case study. Cocacolas and pepsi colas marketing strategies has been as impossible to tell apart as the products themselves, both companies rely on vibrant colors, catch phrases, attractive people, and famous entertainers to grab consumers attention and to entice them into purchasing their products. With the presence in more than 200 countries and the daily average servings to 1. The case also outlines battles fought on other fronts conflicts with bottles. Coke and pepsi in the twentyfirst century explains the situation and development of both the companies internal and external strategies that has engaged both the companies to battle on for almost a century. They are strong rivals of each other in the beverage market of the world.
Mar 18, 2018 lets make your business digital with lapaas. Coca cola is undoubtedly one of the most famous and most valuable brands all around the world. Stay connected to your students with prezi video, now in microsoft teams. Cola wars coke vs pepsi harvard business school case study 1. Cola wars in china ryan criscione alfred state college cola wars in china wahaha group was founded in 1987 and since then has become chinas leading soft drink producer. The views represented here are those of the case author s and do not necessarily reflect the views of the society for case research. Cocacola advertising is often characterized as familyfriendly and often relies on cute characters e. Pepsi in the 1990s case study analysis, subjects covered competitive advantage corporate strategy international business by david b. Cola wars case study solution questions stocks option. A case study in ethics and industrial espionage janell m. In the case study, the economics of soft drinks and bottling industries and the history and internationalization of the cola wars is being described. The coca cola company struggles with ethical crises. It outlines the global positions of pepsi and cocacola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets.
Connie roudier pepperdine university otmt 481 managing organizations fall 2015. Cola wars continue case solution and analysis, hbr case. How pepsi lost cola war against coke business insider. The case raises the issue of whether any or all of these markets are a structurally attractive for soft drink. Some may argue that the cola wars were over long ago.
Coke and pepsis uncivil cola warscase study analysis. Pepsico is a big american food and beverage corporation, known all over the world. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Going global case study analysis, subjects covered competition consumer marketing finished goods industry analysis international business strategic positioning by frank v. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. But the cost of a large plant with multiple lines and automated warehousing could reach hundreds of millions of dollars. It outlines the global positions of pepsi and cocacola as of 2008 in the. Conduct a pepsi challenge in indonesia case study template. That will cover 23 modules of business and digital marketing like. Cola wars in china case study essay example graduateway.
The company pepsico was founded in 1965 on the result of the union of the two companies the pepsi cola company and frito lay. Market share because coca cola has a high focus on sales outside of the u. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. Pepsi in the 1990s case study solution, cola wars continue. The cola wars case can be analyzed by porters five forces framework, which attempts to analyze the industry in regards to the intensity of competition and attractiveness.
That will cover 23 modules of business and digital marketing like seo, sem, email marketing, social. This case is meant to be used in conjunction with the extant cola wars case studies. Widely applicable lessons one of the most important lessons to be learnt from the cola wars case is that managers can have an impact on the structure of their industry and how they manage the competition with their biggest competitors. Coca cola company and pepsico are two industry leaders in the carbonated soft drink industry. Coca cola is a good business to work for and invest in because it strengths and opportunities will help improve. The coke pepsi rivalry case studiesbusinessmanagement.
Jeff dyer, brigham young university busm 480 lecture 11514. Cocacola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided cocacola with reliable macroeconomic intelligence. They looked to emerging international markets to fuel growth and broaden their brand portfolios. Coke and pepsi in 2010 1 overview power point page ppp 2 for more than a century, coke and pepsi compete for market share within the worlds beverage market. The case study significantly states that the cola war is predominantly between cocacola and pepsi. In fact, the company maintains a leading position in a number of product categories such as. Market share because cocacola has a high focus on sales outside of the u.
When the cola giants, pepsi and coke, entered the indian market, they brought with them the cola wars that had become part of global folklore. Both firms also began to modify their bottling, pricing, and brand strategies. Cocacola advertising has historically focused on wholesomeness and nostalgia. Cola wars case solution free download as powerpoint presentation. Coke versus pepsi in the twentyfirst century intro. Porters five forces, coke industry analysis based on case study information the coca cola company is one of the most successful csd beverage company to ever hit the market. Cola wars coke vs pepsi harvard business school case study. Examines the industry structure and competitive strategy of cocacola and pepsi over 100 years of rivalry.
The corporation developed very fast and absorbed more and more companies in order to. Hbs case 9 711 462, may 26, 2011 coke and pepsi are part of an oligopoly market. Cola wars coke and pepsi deanna chang jamie prescott jonathan wong shaistah bahrainwala yau lo 3. A brief presentation on case study cola wars where we try to analyse the past history and. Cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. Coke and pepsi in the twentyfirst century focuses on describing coke and pepsi within the csd industry by providing detailed statements about the companies accounts and strategies to increase their market share. This market model coke vs pepsi case study solution follows the more than 100year cola war between coke and pepsi when first starting to use the market model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. Mar 06, 2017 the company has faced challenges of suppliers, buyers, substitutes, new entrants, barriers to entry, global struggles, and industry rivalry. Oct, 2016 cola wars coke vs pepsi harvard business school case study 1. Technical report pdf available august 2016 with 21,436 reads. In the case of coke, territorial rights did not extend to national fountain accounts, which. The case covers developments in the soft drink industry through 1993. Coke and pepsi in 2010 case examines the industry structure and competitive strategy of cocacola and pepsi over 100 years o.
Out of this, the annual consumption of gallons per capita of csd. The cola wars are a campaign of mutuallytargeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers the cocacola company. Bahcesehir university theory of marketing cola wars. The cola war began with the launch of pepsi generation by pepsi in 1963, which sliced the market share of coke.
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